29 Feb CH&B Unveils York College TV During Academy Awards Broadcast

The broadcast debut of the first of three new CHB-produced spots for York College of Pennsylvania occurred during Sunday night’s airing of the 88th Academy Awards show.

The College asked CH&B to increase the school’s application pool by raising regional awareness of the college’s outstanding facilities, respected academic programs and demonstrated ability to place graduates in meaningful jobs.

CH&B responded with a quirky, light-hearted TV and digital campaign that showcases campus and academic strengths.

The spots, the result of a collaborative effort between the CH&B creative team, headed by Ken Bruggeman, and the Auman Brothers Chris and Eric, delighted the client at every level in the approval process.

Now, enjoy the show, or visit our YouTube Channel.

Allan Pettit
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