America’s premier historic preservation window company, Graham Architectural Products, turned to CH&B to reinvigorate its brand and market presence as it re-emerged from the recession of 2008. As a result of our marketing expertise and guidance, the company is now experiencing unprecedented growth, and their revenue pipeline has never been stronger.
We began our engagement with GAP by studying the existing brand through the eyes of their customers (primarily building owners and architects across the U.S.), and key stakeholders, including senior management and employees at every level of the company. Utilizing several qualitative and quantitative research techniques, we uncovered critical insight that led us to a very powerful, very effective brand message — a message that clearly defines the company’s vision and value proposition to all constituents who come in contact with the brand.
CH&B prepared a marketing framework, including implementation plans that covered paid, owned and earned media. At the heart of our strategy was the development of a customer-centric website developed specifically with architects, building owners and general contractors in mind. All marketing tactics, including print and digital display ads, email campaigns, PR activities, and paid and organic search, were designed to drive potential customers to the website for the specific information they were seeking.
The results could not have been more positive or significant for our client. Within a year of launch, the new website and marketing campaign had identified more than 100 unique, prospective customers representing tens of millions of dollars in potential sales.
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