York College of Pennsylvania: TV, Video Production, Digital Ads

Building Awareness through Brand Refinement, Integrated Marketing

In the increasingly competitive world of higher education, York College of Pennsylvania continues to thrive in part because of its relationship with Campbell, Harrington & Brear.

We initially partnered with York College in its efforts to increase applications from local and regional students through its Results Matter brand campaign, using a digital and print presence that drove students to a microsite offering quick, efficient messaging, student profiles and a call to action.

More recently, we worked with the college to launch a refined brand theme, From Day One, with a campaign designed to support and increase enrollment efforts in a four-state region. Key components included an outdoor and digital video media plan, as well as geotargeted mobile strategies. We also provided creative services and production for outdoor and radio using the brand standards guidelines as a launch point for a fresh, reenergized message.

Services
  • Integrated Campaign Development, Deployment & Measurement
  • Mobile-friendly/Responsive Development
  • Front-end Development
  • UX Design and Architecture
  • Wireframing
  • Content Management Systems & Training
  • Web Application Development
  • Creative Concepts
  • Online/Digital Display Ads
  • Web/Mobile/Digital Design
  • Content Strategy/Copywriting
  • Photography
  • Paid Media
  • Owned Media